Food Truck Sprouts Roots: Urban Grill on Main
Posted Monday, March 6, 2017The owners of a popular Cincinnati food truck have planted roots in the tiny village of Newtown with their brick-and-mortar spinoff, Urban Grill on Main. The restaurant offers all the truck's greatest burger and "Grilled Mac" sandwich hits, as well as a full beer list, regularly rotating specials, salads and desserts.
Their newly-renovated building is spacious, yet intimate, with many adjoining dining rooms of distressed wood and impressive copper-plated table tops. There's an ample paved parking lot and auxiliary gravel lot in the rear.
We stopped by one Sunday afternoon for dinner, encouraged by the bustling din of diners making the trek to this slightly out-of-the-way speed trap of a town.
The menu features mostly heavy, meaty and cheesy fare, so if you're a dainty eater or are worried about your cholesterol, Urban Grill is likely not your bag. The appetizers and so-called "lite bites" are anything but: thick, house made pork rinds, bacon jam toast, pulled pork puff pastries and smoked chicken wings are among your options. There are three entree salads, but at least one involves Gorgonzola cream sauce. Your next best "light" option is the grilled chicken sandwich. After that, you're left with steak burgers and artery-challenging grilled mac 'n cheese sandwiches.
I ordered the Ultimate Steak Burger ($10), a patty made up of a ground combo of Filet Mignon, Ribeye and NY strip. It comes standard topped with a grilled round of cheddar cheese, grilled onions, lettuce, tomato and pickle. I also added two optional condiments: mayo and jalapeno mustard. Other optional accoutrements include mustard, ketchup, A1 sauce and BBQ sauce.
Sandwiches come standard with chips, but when I asked the waitress if I could substitute another side item, she answered in a way that gave us the impression it was at no additional charge. It was only after I'd pointedly asked if that was the case that she clarified that other sides would indeed cost more. This kind of ordering obfuscation is a common upsell tactic, one I find particularly irritating, so be warned.
My girlfriend ordered the UGFT (Urban Grill Food Truck) couscous salad with grilled chicken ($9), with breast pieces served over pearl couscous, grilled vegetables and topped with what was supposed to be a buffalo and Gorgonzola sauce.
The large pearl couscous were unlike any I'd seen before. The couscous I know are tiny grains of semolina. Not so here. They were nearly pea-sized and texturally quite pleasing. The dish offered surprisingly assertive flavors, with generous shredded hunks of chicken. But the grilled veggies were sparse, and those that were in the salad were cut so small and wispy thin that it made us wonder if they'd run low on supplies and decided to stretch their inventory. The salad also harbored a strong sesame oil flavor, which was odd considering my girlfriend had chosen the buffalo sauce. Perhaps they'd accidentally begun to dress it with what normally comes with the Thai peanut option before finally topping it with the cheese and buffalo sauce. In any event, the flavors surprisingly blended well, and my girlfriend generally enjoyed her entree.
My burger seemed a bit underwhelming in size compared to the ridiculous photos I've seen of burgers served from Urban Grill's food truck. The doughy, oversized Giminetti bun made the burger and toppings seem sparse; I could have used a lot less bread. I did enjoy the crispy round of grilled cheddar cheese, as the flavor reminds me of those addictive Cheese-It snack crackers. Overall, the meat was fine, but there was no discernible char and nothing to make it particularly memorable. The jalapeno mustard was disappointing in that it offered virtually no heat. I enjoyed the Kettle chips.
We weren't sure what to expect from Urban Grill on Main, but our first visit seemed only moderately satisfying. We hope to try again for a better impression soon.
The best TACO joint in the city. I go there as a treat to myself every Monday. TEX MEX TACOS are delicious culinary treats that look beautiful and taste great. I'm so impressed with this place that I never explore the other items on the menu. If you don't get your taco fix here, you're losing in life.
posted: Tue., Apr 27th, 2021 @ 2:37 PM
My Wife and myself dined at Ferrari’s on Saturday and the Food and service was great/ I had the Butternut Squash Ravioli with misc nuts and sauce and it was the best meal I’ve had there/ My wife had the Fish and Vegetables and was very happy/ I also got a couple of their pizza and olive loaves of bread/ The bread is always a hit at work.
posted: Mon., Nov 23rd, 2020 @ 1:14 PM
@Rick: Thanks for the suggestion! I'll have to remember to give them a try.
posted: Sat., Nov 21st, 2020 @ 9:06 AM
Try Joe's Pizza located at Airway and Smithville Rd. You might like it...That's one of favorite haunts. I definitely think it beats Cassano's.
posted: Fri., Nov 6th, 2020 @ 4:19 PM
Hands down the best Indian in the area. I have yet to find their yellow Punjabi dish anywhere. It is my favorite, and what keeps me coming back time after time. I think I have been here over 100 times. I love this place.
posted: Thu., May 28th, 2020 @ 12:03 PM
I found a gyro I keep thinking about
https://www.yelp.com/biz/tazikis-mediterranean-cafe-cincinnati
their lamb gyro is about 2-3 bucks higher in cost than a gyro elsewhere - B U T - it is made with whole pieces of lamb meat, not the lamb and beef loaf that all other Gyro joints in Cincinnati seem to do
it is a chain. A minus for me, and I suspect for you as well.
But its good.
really, really good
one caveat: skip the baklava as it is not made in-house
posted: Mon., Dec 9th, 2019 @ 12:43 PM
I'll take your word for it, then.....it is fairly close to work so it'll be an upcoming lunch
I also need to try out this little taco wagon near Quatmans in Norwood
posted: Mon., Sep 9th, 2019 @ 6:21 PM
Hi @TJ - We were pretty impressed with the quality of the items, which I think justifies some of the pricing. I really liked the house-made tortillas and their salsas. Chilero offered some extra little touches that were a pleasant surprise. :)
Just by way of comparison...that same week we'd tried the new Mazunte location downtown...and our experience at Chilero beat them out.
posted: Thu., Aug 29th, 2019 @ 10:18 PM
Great food and fantastic atmosphere
posted: Wed., Aug 28th, 2019 @ 8:29 PM
Seems very pricey for a mostly carryout/counter-service joint
posted: Wed., Aug 28th, 2019 @ 5:51 PM